From the Sparkle's mouth

Founding a company is probably going to be the toughest thing you do. You need right advice at right time.
ARTICLES

Why do you think so many startups fail?

Starting a business is not so hard, but making it a successful one is. A common statistic says that about 90% of startups fail. Why does that happen?

To be an entrepreneur or not to be… the answer lies in the middle

Not a binary choice between self-employment and salaried job. There is a third way which lies in the middle: hybrid entrepreneurship. You will be surprised to know that hybrid entrepreneurs have higher chances of survival.

Jumping into entrepreneurship after 12 years of corporate life

Interview of Saurabh Singh, co-founder and CEO of Flickstree. He talks about the decision making process and how to involve your family and friends into the equation.

5 theories and 5 tools to get s*** done without getting stressed

Do you often feel like the whole world is on your shoulders? Do you feel overwhelmed by bottomless to-do lists and have no clue on where to start? This article may help you gain some control over your time.

Time Management for startup founders, Part: 1

We know time is the scarcest resource of all and good time management skills can help you increase effectiveness and efficiency in building, launching and growing your startup.

Sparklehood tips to build and launch a startup with a full-time job

Few practical suggestions from our side if you are planning to build your startup or are already working on one along with a full-time job

Building and launching a startup with a full time job: sounds crazy, doesn’t it?

Many people want to start their own business but are working full time and believe it is not doable, but the truth is that there are both pros and cons.

Sparklehood: startup school for working professionals

Introducing you to our newly launched online startup program. Its story, inspiration for the idea, who is behind it, who is it for and what does it do.
VIDEOS

Adil Singh from Lightsout Studio held a session with Sparklehood cohort about the importance of designing product with compassion. He also talks about the fundamentals of design and UX.

Prem K Viswanath was co-founder of CloudCherry, an enterprise SaaS customer engagement solution sold to Cisco for USD +50 mn. He is a marketing and creative guy in and out and has very varied experience.

He talks to Sparklehood about how marketing really starts in the moment you start talking about your idea to others, about brand identity and story telling to connect emotionally with the customers.

Prem is also on our mentor board and provides mentorship to our cohort of startups on 1:1 basis.

Prof. Amit Karna teaches strategy at IIM-Ahmedabad, he is placement chair and ex-chair of CIIE.

He talks to Sparklehood about key focus areas for early stage startup founders, why you should avoid building products that try to latch onto trends rather than real problems, and learning fast.

He is also on our mentor board and provides mentorship to our cohort of startups on 1:1 basis.

Vijay Lakshmanan was Co-founder of CloudCherry, an enterprise SaaS customer engagement solution which was sold to Cisco for USD +50 mn.

He talks to Sparklehood about how his startup journey, learnings, problem identification and how to use customer relationship to build products.

Vijay is also on our mentor board and provides mentorship to our cohort of startups on 1:1 basis.

Mikhil Innani is Managing Director & CEO at Apollo Finvest, a publicly listed NBFC and AWS for lending. He has built products from scratch and scaled to 300+ million monthly active users. Previously, Co-founder of Pharmeasy, currently valued at USD 700 million.

He talks to Sparklehood about what he has learnt from corporate and startup experiences. He shares advice on how to launch MVP, build products, engineer teams and scale massively.

Mikhil is also on our mentor board and provides mentorship to our cohort of startups on 1:1 basis.

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